If you’re a blogger or digital publisher, you’ll generate your revenue from loads of places. Once of the most consistent revenue earners is Google Adsense, which i’ve discussed several times already on this blog. However if you’ve optimised your ad colours and placements, and have your eCPM’s and clickthru rates optimised to the hilt, what more can you do to increase your earnings? There is at least one thing you can do – not just to your adsense placements, but to your whole website – play with the fonts!
I recently did a test over the course of about a week, and changed fonts on one of my sites – site wide – from an Arial standard, to Verdana. I also made the font size a little smaller to account for the fact that Verdana is a little chunkier than Arial. I made no other changes to my adsense placements or website, and at the end of the week discovered something very nice.
My changes had resulted in an increased clickthru rate of almost 1%! Bearing in mind my CTR across all my sites is quite high in comparison to other users i’ve been in touch with, a gain of this size for very little effort was extremely welcome.
Have you experimented with fonts within your adsense formats?