I’ve been keeping a close eye on Compare.ie and some other more niche sites I own, and over the last two weeks or so there’s been an astonishing increase in fancy dress and other such halloween related fare. Halloween costumes are basically outselling any other category by a factor of 3-1. So much for a recession! If thing really were that bad, would people be forking out between £20-£100 on halloween costumes? I don’t think so. Just goes to show that parties, fun, and boozing are – for the most part – recession proof.
As an affiliate, performance statistics like this make me extremely excited about Christmas 2008. Not only has the convenience factor of online shopping really taken off, people will use the ‘recession’ as an excuse to hunt down even better deals over the internet, but i’ve a feeling consumers will actually spend the same – if not more – online over Christmas 2008.
Why? Well, in the back of customers minds, a large majority will still be thinking ‘God I got a great deal on that MP3 player and saved a few quid – sure I might as well use what I’ve saved to get a nice case for it’. Purchasers are insatiable for bargains at the best of times, so bargain hunting always turns into spending bonanzas.
Best of luck to all affiliates, merchants, and affiliate networks for Christmas 2008 – it’s going to be the most successful season to date, by far!