I like it when programs launch and CPAs have been determined well from the off. Two recent additions to Tradedoubler Ireland – O2 and Perlico – have pretty much nailed it on the head with their initial offer CPAs to affiliate publishers who drive sales. No doubt it was a big step for both these providers to take the leap into affiliate marketing in Ireland, and I really hope their efforts are being paid off handsomely. So what makes a good CPA offer for affiliates? Why are some programs more appealing than others?
O2 and Perlico are offering in the region of €40 – €50 per completed sale, which compares favourably to similar programs in the UK which are offering in the region of 70 wonderful British Pounds per signup. Taking into account that the UK is a far more developed market, with much more competition, the offers from O2 and Perlico weigh in well in tiny little Ireland.
But it’s not just about the CPA offer itself. It’s about how the CPA offer can be broken down in value terms to the affiliate, and the best way to do that is by measuring earnings per click. I’ve not started promoting O2 just yet (but I will very soon), but i’m getting more than decent results with Perlico. Why? Post-conversion, I’m earning more per click for a simple text link within one channel on one site than one would usually earn for a similar click via Google Adsense.
The text link isn’t taking up any premium inventory on me, and i’m earning premium earnings per click for promoting it. From the merchant point of view, it’s a no-brainer. There is no upfront risk (well not much), and affiliates get paid only when they perform. Happy days for all, it’s a win-win.
Perlico have also got it right with their landing page – click here to see it. They’ve made sure to not display any phone numbers on the landing page, ensuring potential customers sign up using the big order button, and don’t pick up the phone to order. That’d put all the affiliate publishers hard work to waste, as there’d be no way of tracking it. Well done Perlico on that one too.
Best of all, the decent wedge on offer makes it more appealing for PPC gurus to bid on long tail keywords to drive traffic to their own affiliate landing pages, which in turn may click through to Perlicos own ordering pages. This type of affiliate marketing big business in the UK and benefits both the PPC marketers, as well as the merchants themselves.
It’ll be great to see more Irish utility providers taking the leap into affiliate marketing. If they really make the effort, it’ll work for them in a huge way.
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Thanks for this Hugh – is good to know what Irish affiliates are looking for.
We’ve recently soft-launched WhiteLabelDating.com into Ireland and are seeing some promising results there. We’ll be growing further into Ireland in 2009 and want to make sure we have the right proposition for Irish partners.
Ross