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One of the most ingenious bits of Irish marketing back in the eighties was Maurice Pratt, the Marketing Manager for Quinnsworth, deciding on a TV advertising strategy that included him starring in their TV ads, highlighting various in store offers. Some of these (for the time!) were quite ‘high tech’, and i’ve stumbled across one of the best of them via Youtube. Darth Vader also stars in this epic ad - and some outtakes are below too. Enjoy!
Well, I do and I don’t love Ryanair. Whilst I like their cheap, seat sale rates, I sometimes don’t like the level of service and the tacky interiors of the planes. Granted it’s not such a pain in the arse if you’re on a short flight, but if you’re off to somewhere over an hour away it can get a bit shitty. What I DO like is their marketing / PR / cleverness. I’m reading the latest book about Michael O’Leary at the moment, and the man is hilarious. And now, to top everything they’ve already done, Ryanair are entering the world of music.
When in the states not so long ago, I took a flight with Southwest Airlines who are normally renowned for their hilarity and easy going nature. Whilst the attendants on my flight were very nice and all that, one was a stern looking gent who must have just broken up with his girlfriend, and he was assisted by a little old lady who was nice but not at all witty. However, some others have been luckier than me - I came across this little gem today on Youtube.
I’m a big kid, and of all the toys I had as a kid, I wish I still had my Lego. I think it’s in my attic in my parents house, but i’m scared to ask my Dad to rummage around and find it, cos he might think i’ve lost the head and gone mental. I especially miss my Technics Lego, which I used to build helicopters with motors and pneumatic up and down wings, trucks, and a robot that did nothing but bash into stuff badly. I’m very tempted to just go ahead and buy some new Lego, especially since they’ve just launched a new set - the Lego Taj Mahal.
I normally shun those boring businessey books with titles like ‘How to make millons the easy way’ and those ‘Rich daddy’ ones, but i’m not adverse to buying biographical accounts of how various businesspeople got to where they are today. I’ve been catching up on some reading lately, and am a third of the way through the newest book about Michael O’Leary (there are several), but when I checked out Richard Branson’s blog I couldn’t resist buying his latest book.
I’m in London reasonably frequently for various reasons these days (8 times so far this year), and every time I go over i’m blown away by the quality of BBC Radio 1. In comparison to anything available on Irish radio… well, there is none - especially when it comes to the Chris Moyles show.
They have a habit of doing some really funny spoof song segments on the show, one of my favourites being the wonderfully posh sports news reader Carrie doing her own version of ‘Dance Wiv Me’ by Dizzee Rascal. She’s not a bad lookin lady either!