In the last two years or so, the classified listings directory market in Ireland has been hotting up, with the launch of Vazumo.com, and Yourlocal.ie. Both started out by pretty much using exising data (Vazumo.com the business listings from Eircom, and Yourlocal.ie using information from the Independent Directory), and both have been ramping up their sales efforts of late. Essentially they provide the same service – a generic Ireland-wide business directory, where you can search for something (a taxi, doctor, whatever) and the search engine will throw up relevant results in your area. In the case of Yourlocal.ie, users can rate and review businesses, and both sites charge for enhanced listings. Both sites have been taking chunks out of each other of late, in the hope of eventually taking chunks out of the Golden Pages. However they all now have a serious competitor to deal with in the guise of Qype.
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