More Irish online advertising sales agencies can only be good for the market
I’ve been watching with interest the ‘under the radar’ launches of some new Irish online advertising sales houses. For as long as i’d care to remember, the Irish market consisted of just two main players, Sales Online and Generator. Ad2-One launched an Irish office here in Dublin in 2005, but they seemed to lose their way after the loss of a key member of staff. Sales Online and Generator have been squabbling for the same clients for quite some time now, Generator losing Eircom to Sales Online earlier this year, and some other ‘musical chairs’ type deals. But now we have some serious competitors in the marketplace, with the arrival if i-Believe, Tradedoubler Ireland, and Electric Media.