Hugh Durkin - Affiliate Marketing & SEO
One of the most ingenious bits of Irish marketing back in the eighties was Maurice Pratt, the Marketing Manager for Quinnsworth, deciding on a TV advertising strategy that included him starring in their TV ads, highlighting various in store offers. Some of these (for the time!) were quite ‘high tech’, and i’ve stumbled across one of the best of them via Youtube. Darth Vader also stars in this epic ad – and some outtakes are below too. Enjoy!
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With the stock markets in turmoil over the last few weeks, I don’t think there has ever been a better time for me to launch Shares.ie. The site will feature market data, news, analysis, and reports updated several times an hour, and the site will allow visitors to register, create share portfolios, and easily track market news that is relevant to each site user.
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Last year, for the craic, I bought a mate of mine the 2008 Ryanair Charity Calendar. Printed in aid of charities like the Simon Community, the 2009 Ryanair Calendar is ready for ordering and is sure to sell out again. What a great idea for a great cause – my mate loved his last year, but truth be told I bought it just to have a peek myself. I’ve ordered a 2009 one for the office already. Bleedin deadly. However, some females are up in arms against the thought of such objectification of women, notably Aoife Finneran from the Herald.
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Whoops! Incidents of an accidental nature are few and far between at Ryanair, especially seeing as they carry around 60 million passengers a year. However it all went a bit tits up today at Rome – Ciampino, as a 737 coming in to land suffered multiple bird strikes. Totally unavoidable, and a freak accident. Pilot managed to get the plane back on the ground, but here’s a piccy of the bloodied aircraft. Messy! I wonder if O’Leary has issued orders to scoop up the dead birds remains for their inflight meals?
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When you have a network of websites, and a contact form on each one, it’s inevitable that you’ll get some total crap now and again. Todays stonker came in the form of an email from an American dude whose name and contact details i’ll keep private for his dignity, but i’ll post the contents of his pointless email here. For the record, he emailed Fashion.ie, a website we have with a female readership.
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In the last two days i’ve had several of my friends on Bebo send me excellent messages saying that i’m appearing in loads of funny videos from a url that looks not unlike youtube, but totally isn’t. Seems that some hacker / spammer types have managed to break through the security threshold at Bebo and wreak havoc on some users accounts. Yet another reason to move my interweb social activity to Facebook methinks…
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I’m constantly hopping around between WordPress, Joomla! and Drupal, trying to figure out which suits particular projects best. Drupal has been promising for some now, but in terms of ‘out of the box’ functionality, it has been limited – on the flipside Joomla! components can be a bit ugly and hard to manipulate, and WordPress is nice and lean, but very limited in scope. Increasingly too, i’m giving more and more thought to post-install considerations, like who the hell can I turn to when things go wrong?
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I’ve been keeping a close eye on Compare.ie and some other more niche sites I own, and over the last two weeks or so there’s been an astonishing increase in fancy dress and other such halloween related fare. Halloween costumes are basically outselling any other category by a factor of 3-1. So much for a recession! If thing really were that bad, would people be forking out between £20-£100 on halloween costumes? I don’t think so. Just goes to show that parties, fun, and boozing are – for the most part – recession proof.
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Many things are to blame for our global ‘recession’. One of them – in Ireland at least – has been the endless vanity splurge for home buyers. In the past five to ten years we have turned into a nation of people hungry to own our own property, at whatever cost. This in turn has ramped up assumed demand, therefore prices, and the end result for some people is a not so good situation where they’re in negative equity. Thank fuck i’m not one of them. But what else causes unease and uncertainty in markets, causes panic in various economies, and puts pension investments – and other funds from the pockets of every day earners – into jeopardy? Stupid stock trading, that’s what.
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Finally my iPhone arrived today (even though o2 managed to do a little bit of a boo-boo and bork up the delivery address). It is amazing. I don’t think i’ve ever picked up a device, out of the box, and managed to find my way around it as quickly and easily as I did with the iPhone. It just makes sense. If there is one tiny flaw to the whole iPhone experience, it is actually the necessity to sign up to the App Store and create an account – with credit card details – to install free applications for your iPhone.
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